SOLAR GOAT SOCIAL MEDIA REVAMP
Overview:
Led a digital revamp for Solar Goat, an influencer-led brand in the renewable energy space, focused on strengthening brand consistency and improving content operations. The project supported the creator’s transition from ad-hoc posting to a more structured, sustainable approach to content and audience growth.
01 - Key Contributions
Content Strategy & Planning:
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Streamlined the content calendar to support consistent posting and long-term planning
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Introduced repeatable content structures aligned with platform goals and audience behavior
Social Media Optimization:
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Updated social profiles to improve brand clarity and visual consistency
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Helped align messaging and tone across platforms to support creator credibility
Workflow & System Design:
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Built simple, scalable workflows to reduce friction in content creation
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Supported the creator in treating social content as a growing business operation
02 - Outcome
The project received positive feedback for its engaging narrative and historical accuracy. The game book was highlighted as a critical component that enhanced the player experience by providing clear instructions and rich background information. The AI-generated visuals added an extra layer of immersion, making the historical narrative more vivid and accessible to players.
03 - Examples
