JUSTICE BRAND SOFT LAUNCH AND E-COMMERCE OVERHAUL:
BRINGING A BRAND BACK FROM BANKRUPTCY
Overview:
As part of the Justice brand soft launch into Walmart, I led efforts to refine their online brand identity and optimize the eCommerce experience. This project involved developing strategies to increase visibility and engagement, as well as ensuring a smooth transition from in-store to online retail.
01 - Key Contributions
Soft Launch Strategy:
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Spearheaded the development of a comprehensive project plan for Justice’s soft launch into Walmart, both in-store and online. Through strategic planning and cross-functional collaboration, I helped achieve an 83% sell-through rate of 600,000 units in just 4 weeks.
E-Commerce Overhaul:
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Refined Justice’s online brand presence, optimizing product pages, SEO strategies, and user experience to drive higher engagement and conversion rates.
Data-Driven Insights:
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Utilized data analysis to monitor and refine the online performance of the brand, implementing optimizations that directly led to a 25% increase in contracted eCommerce units.
02 - Outcome
The Justice brand’s online presence saw significant growth, with an increase in both product visibility and sales. The optimization efforts not only boosted customer engagement but also reinforced the brand’s identity across digital platforms, ensuring a smooth and successful transition into Walmart’s retail ecosystem.
03 - Example
The Jacket:
The Moto-Jojo Jacket was one of the star pieces of the Justice Back to School 2023 collab. Inspired by Mojo Jojo from the Powerpuff Girls, this moto jacket combined a fun, edgy design with nostalgic character references that really connected with our core audience. Naming it Moto-Jojo was a creative spin that brought pop culture flair to the Justice brand, capturing the playful spirit of our customers. The jacket became a standout both in-store and online, thanks to its unique style and the way we positioned it across Justice’s digital platform.
