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Light Reflection

MY EXPERIENCE

01 - GET TO KNOW ME

I help teams turn ideas into things that actually ship. My experience spans retail, influencer-led brands, apparel, and agency environments, where I’ve managed workflows, built systems, supported launches, and created assets that scale across teams and audiences.

02 - Experience

My Experience

Creative Operations Manager

(Internal title: Traffic Coordinator)

Aug. 2025 - Present

Niki Jones Agency - Port Jervis, NY

Own day-to-day workflow management across multi-channel marketing campaigns, ensuring creative, digital, and client deliverables stay on track in fast-paced, deadline-driven environments.

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CREATIVE OPERATIONS & PROJECT MANAGEMENT

  • Plan, schedule, and track concurrent projects across internal creative, strategy, and account teams

  • Direct workflow from intake through delivery, managing priorities, dependencies, and timelines

  • Maintain quality control across assets through file review, proofreading, and process checks

 

CLIENT & ACCOUNT SUPPORT

  • Work directly on client accounts to coordinate deliverables, revisions, and ongoing execution

  • Independently manage the NYL account, owning timelines, communication, and delivery

  • Communicate project status and resolve issues throughout the campaign lifecycle

 

CONTENT, SOCIAL, & ENABLEMENT SUPPORT

  • Contribute hands-on design, social copywriting, and scheduling support as needed

  • Develop training guides, operational documentation, and in-store assets to support launches and internal alignment

  • Support retail enablement initiatives translating technical or promotional information into accessible materials

Product Operations & E-Commerce Manager

2020-2023

Adjmi Apparel Group - New York, NY

Managed cross-functional product and go-to-market operations across product, marketing, and merchant teams in a high-volume apparel environment.​

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PRODUCT & GTM OPERATIONS

  • Managed end-to-end workflows supporting large-scale product launches, including a 600K-unit launch with 83% sell-through

  • Coordinated timelines and deliverables across internal teams and external vendors

 

SYSTEMS, TOOLING & DOCUMENTATION

  • Owned supplier system onboarding and documentation, reducing internal support escalations by 40%

  • Identified bugs and inefficiencies in vendor portals and escalated for product and tooling improvements

  • Built internal resource libraries and training documentation to improve data accuracy and operational consistency​

Earlier Experience

Digital Strategy & Operations Support

2024 - 2025

Solar GOAT (Influencer Brand) - Remote

Supported the digital revamp of an influencer-led brand in the renewable energy space, focused on building systems to support sustainable growth.

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CONTENT & COMMUNITY STRATEGY

  • Streamlined content planning and scheduling to support consistent posting and audience engagement

  • Helped align messaging and tone across platforms to strengthen brand clarity and credibility

 

WORKFLOW & CREATOR OPERATIONS

  • Introduced repeatable content workflows to reduce friction and support long-term scalability

  • Supported the transition from ad-hoc creation to a structured, business-minded content operation

Retail Training & In-Store Design Support

2023 - 2025

Consumer Tech & Retail Environments

Contributed to training, enablement, and in-store communication initiatives supporting product rollouts, promotions, and daily operations.

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  • Developed associate-facing training materials translating technical products into clear, actionable guidance

  • Designed in-store digital assets supporting customer engagement, events, and loyalty programs

  • Created operational tools and documentation to support consistency and store readiness

Narrative Game Designer & Developer

2023 - Present

Independent Projects

Designed and developed narrative-driven games focused on choice-based storytelling, player experience, and emotional pacing.​

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  • Wrote original narratives and dialogue with an emphasis on tone, clarity, and structure

  • Designed gameplay systems to support story-first experiences

  • Took full ownership from concept through writing, design, and development

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